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Content marketing is an important part of any online marketing plan. The success of your content marketing strategy depends on the nature of your content. Learn what are the successful content generation strategies for your small business.

The most important part of a content marketing strategy is identifying and setting specific goals. Unless you know the purpose that your content is going to serve, it is just a random piece of information without much value. Just like setting targets for any other aspect of business, well-defined and measurable objectives are essential for judging the efficiency of your content.

Content Strategy for Enterprises does NOT come in a one size fits all package... Do you know what your ‪‎Enterprise‬ needs to establish a successful content strategy plan?

Among all the pillars of an online marketing strategy, content marketing id the most powerful one. The other pillars of online marketing revolve around the content and content marketing. Content, is used correctly, can lead to growing the readership and converting them into potential buyers and lead.

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As the CEO of AXZM, Steve Floyd has worked hard to build the company he always wanted to work for. Founding AXZM in the spring of 2003, Steve has since grown his agency into one of the most recognized and trusted digital marketing boutiques in North Texas. Starting his career in the early 2000′s designing for print & web - later evolving into LAMP application development and over the last 5 years, Content Strategy, SEO & Inbound. Steve is also the founder / organizer of the Dallas Content Strategy Group and Co-Chair / Founder of SEMPO NTX.

"Mike Gingerich co-founder TabSite.com // Blogger // Social Media Speaker Home About Blog Digital Marketing Podcast Facebook Posts Problems I Solve Podcast Hire Mike to Speak Contact You are here: Home / All Posts / Optimize YouTube Videos for SEO: A Quick Guide Optimize YouTube Videos for SEO: A Quick Guide AUGUST 19, 2014 BY MIKE GINGERICH 3 COMMENTS 2 inShare Why do some YouTube videos rank better in Google search results than others? Can my videos get more views and perform better in search rankings? How can I optimize YouTube videos for SEO (search engine optimization)? Can YouTube videos help drive more traffic to our business website? If you've ever pondered these questions, then this is the right post for you! In this post, I'll dive into a number of quick tips with real examples that make a big difference in how your videos perform.  Search Engine Optimization isn't just about your website!  It's about finding ways to drive traffic to your site and have multiple ways for business to appear in search results, all of which ultimately drive traffic to your site. Producing the video and uploading to YouTube is not the END!  The actual details you enter as you upload your video are HUGELY IMPORTANT to the ultimate success of your video! So many times I've seen people wonder "why didn't this great video get more views?"  Often the reason is not the video itself, but the YouTube data with it! Loading your video to YouTube is not the end.  Key components that make or break the value of the video in being an asset to your online marketing include: The video Title The video Description A valid link to related information on your website The video tags I'll dive into the particulars of how to optimize a YouTube video by showing you an example. YouTube Video EXAMPLE This is an example of a YouTube video that is not optimized.  It is missing key components that would help it be discovered on YouTube search as well as Google